RAKBANK: Euphoria Moments

RAKBANK, a banking brand, used AI to serve FC Barcelona fans in the UAE contextually targeted ads with its campaign Euphoria Moments.

Campaign details

Brand: RAKBANKAgency: RAKBANKRegion: EMEA

Strategy

Objective

There are over 220K FC Barcelona fans in the UAE. To bring these die-hard Barça fans closer to the club, RAKBANK launched the FC Barcelona Credit Card.

Most credit cards in the UAE...

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