Campaign details
Brand: RAKBANKLead Agency: Universal MediaRegion: EMEA
Strategy
Objective
When you're faced with a big purchasing decision, do you go with your gut feeling, or do you make a careful list of pros and cons? People often believe that decisions are rationally taken, however in reality a whopping 95% of purchasing decisions are subconscious of which emotions are the biggest unconscious trigger. The University of Southern California argues that emotion is a necessary ingredient to almost all decisions.
During the pandemic, when emotions were at an all-time high, RAKBANK partnered with Metlife to offer...