RailTel: Connecting the traveling Indian masses by converting RailWiFi to MobiFi

Railtel, a Government of India enterprises focusing on providing broadband and VPN services, used large scale polygon mapping to provide free WiFi to railway users in India.

Campaign Details

Brand: RailTelLead Agency: Essence GlobalRegion: APAC

Strategy

Objective

Google's mission in India is clear. Google wants to bring as many Indians online as possible, opening up a world of possibilities for a massive part of the population that has often felt cut off from the country's rapid growth and technological advancements.

What better way to do that but to bring free internet to the fourth largest railway network in the world which saw 8.2 billion passengers travelling in the last year itself. The connected part of India sees commuting and travelling as a...

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