Quaker Oats: WhatsApping to Fitness - The Quaker Way

Quaker Oats, a food conglomerate, launched a 21-day fitness challenge to motivate Indian consumers to stick to their goals in order to make the brand relevant in their lives.

Campaign Details

Brand: Quaker OatsLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Fitness is in vogue amongst the urban and youth consumers today. Brands that have lent themselves to this trend have reaped benefits and consumer love.

Given the product category Quaker Oats was struggling create an image of an exciting and modern brand.

To overcome the slew of new competitors in direct and indirect categories and gain market share, Quaker needed to make itself relevant in its customer's lifestyle - being a partner and supporter to their quest of good health and fitness was one...

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