Campaign Details
Brand: Quaker OatsLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Fitness is in vogue amongst the urban and youth consumers today. Brands that have lent themselves to this trend have reaped benefits and consumer love.
Given the product category Quaker Oats was struggling create an image of an exciting and modern brand.
To overcome the slew of new competitors in direct and indirect categories and gain market share, Quaker needed to make itself relevant in its customer's lifestyle - being a partner and supporter to their quest of good health and fitness was one...