Quaker Oats: Insight to Impact

Quaker Oats, the breakfast food brand, increased purchase intent in India by launching a branded cooking show featuring famous Indian chef Vikas Khanna.

Campaign details

Brand: Quaker Oats Lead Agency: Mindshare India Region: APAC

Strategy

Objective

Oats category steadily grew in H2 2018 and Quaker as market leader had to ensure we capitalized on this growth and made the most of it while maintaining premium imagery.

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