Brand: PUMALead Agency: Havas Sports & EntertainmentRegion: EMEA
In the context of the pandemic, PUMA decided to carry out an activation that usually brought the best real-life events closer to its French public, but in this new context, they had to be innovative, because live events were out of the question.
Our target audience were Alonzo (French Rapper) and GTA V fans who were confined during the pandemic and who couldn't enjoy the rapper's music in person. We would reach them through gaming and lifestyle media.
During the lockdown, Alonzo,...