Campaign details
Brand: Puerto Rico State Election CommissionAgency: McCann Worldgroup Puerto RicoRegion: LATAM
Objectives
Puerto Ricans had always exercised their vote the same way, until 2016. Just months before the big day, the State Election Commission implemented the new electronic scrutiny machine. A trusty way to count ballots, fast and secure. Although this was a huge step in Puerto Rican politics, it brought uncertainty. The voters were reluctant and didn't trust this new process.
The State Election Commission was worried that the implementation of the electronic scrutiny machine could cause long lines on Election Day...