PT XL Axiata tbk: XL Axiata Ramadan

PT XL Axiata, an Indonesia-based telco company, increased brand awareness and purchase intent in Indonesia by launching a three-episode web series to celebrate Ramadan.

Campaign details

Brand: PT XL Axiata tbkLead Agency: Mindshare IndonesiaRegion: Indonesia

Strategy

Objective

To create consideration for choosing XL Axiata as the Telco network that provides the coverage & functionality throughout Indonesia, that goes beyond daily promotional activity.

In the hustling and bustling typical of daily Telco marketing & promotion activity, the Holy Month of Ramadhan provide an opportunity for XL Axiata to re-connect back to the end-consumer people in more meaningful way. Campaign #BecomeBetter was launched as a reminder and inspiration for XL Axiata' consumer to re-connect back with their old friends or colleagues....

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