Prosper Films: Coding a Better Future – Digital Academy

Absa, a financial services company, generated three million views for its online video, which was used to increase brand love in South Africa.

Campaign details

Brand: Absa | Prosper Films | Digital AcademyLead Agency: YDigital MediaRegion: EMEA

Strategy

Objective

Since its inception, the objective of Prosper Films has always been to tell authentic brand stories to connect with consumers in a way that traditional advertising campaigns cannot. Prosper Films did not try to sell any type of product or service, but rather create brand love by telling Absa's brand stories and showcase the great work that they do in the different areas of the Business (that would otherwise go unnoticed and not celebrated). The objective of this film...

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