Procter & Gamble: Banabak Application

Procter & Gamble (P&G), the consumer goods corporation, promoted its app to young people in Turkey via creative content optimised for mobile.

Campaign details

Brand: Procter&GambleAgency: Starcom Turkey / Saatchi & Saatchi / A KampüsRegion: EMEA

Strategy

Objective

BANABAK's target is to gather P&G Personal Care Products (Pantene, Gillette, Orkid, H&S, Ipana, Oral-B) in one mobile app and be a part of the youth life (18-24) under this digital roof. Therefore, we launched a mobile application - in December 2017- which youth can benefit in multiple ways with gamification. We aimed to place the application as the main data source and increase the buying percentage among the youth, thus the main strategic objective was 'download' as a...

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