Campaign details
Brand: Procter&GambleAgency: Starcom Turkey / Saatchi & Saatchi / A KampüsRegion: EMEA
Strategy
Objective
BANABAK's target is to gather P&G Personal Care Products (Pantene, Gillette, Orkid, H&S, Ipana, Oral-B) in one mobile app and be a part of the youth life (18-24) under this digital roof. Therefore, we launched a mobile application - in December 2017- which youth can benefit in multiple ways with gamification. We aimed to place the application as the main data source and increase the buying percentage among the youth, thus the main strategic objective was 'download' as a...