Precision location targeting to capture interest of probable Ford Ranger customers

Ford, a multinational automaker, launched a campaign in Vietnam to remain the top seller of pickup trucks with its Ford Ranger.

Campaign details

Brand: FordLead agency: MindshareRegion: APAC

Objectives

Ford Ranger is the leading brand in the Pickup Truck segment and it contributes more than 50% of the total Ford market share in Vietnam. The Truck segment is the new emerging category for the people who have reached a level in their life where they can spend money to pursue their hobbies and passions. There are many economic dynamics which contribute to auto sales growth like tariff or price benefits. The key consideration to buy a Pick-up Truck by the consumer is the key features and...

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