Lead agency: NA
We knew that mobile was (and is) a key driver for the Brazilian market. So that would be our mean to win with QuickBooks in the Brazilian market, increasing our market share and conversions. In July 2018, we started investing in mobile marketing, but our results were unclear and unstable. We realized that on mobile, the first day is the last. So we needed to be sure that our investments would impact not only the number of installments but also drive conversions and app engagement.
Soon we realized that we needed to leverage our strategy, so we focused on three pillars: 1) Improve app marketing performance; 2) Increase organic Growth; 3) Increase conversion rate from installs to signups. We also guaranteed that we had all the correct events tracked on Kochava (our mobile app attribution and analytics platform), before optimizing the campaigns.