Powering QuickBooks mobile media results

QuickBooks, an accounting software brand, launched a marketing improvement strategy for its app which resulted in an increase in signups and downloads in Brazil.

Campaign details

Brand: QuickBooksLead agency: NARegion: LATAM

Strategy

Objective

We knew that mobile was (and is) a key driver for the Brazilian market. So that would be our mean to win with QuickBooks in the Brazilian market, increasing our market share and conversions. In July 2018, we started investing in mobile marketing, but our results were unclear and unstable. We realized that on mobile, the first day is the last. So we needed to be sure that our investments would impact not only the number of installments but also drive conversions and app engagement.

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