Pond's: Real Beauty needs No Filter

Pond's, a beauty and healthcare brand, launched the #NoFilter mobile campaign in Vietnam to increase sales and relevance of its product White Beauty.

Campaign details

Brand: Unilever Vietnam/POND'SLead agency: MindshareRegion: APAC

Objectives

Fair and white skin is a benchmark of beauty in Vietnam.

A 'selfie generation', obsessed with achieving a flawless look on social media, is continuously on the rise with popularity of selfies from social media stars like TWICE and EXID and the increase in YouTube tutorials.

Together with the rise of technology and explosion of social networks, Vietnamese youngsters too have been addicted to 'Selfies' to attract 'Likes'.

With Beauty Selfie Apps now being the norm, it is an easy and convenient way to get attention...

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