Pond's x Cosmo PinkLab: Creating fun and beautiful transformations

Skincare brand, Pond's, created a virtual learning space in partnership with Cosmopolitan magazine to connect with young women during the COVID-19 lockdowns in the Philippines.

Campaign details

Brand: Pond's PhilippinesAgency: Mindshare PhilippinesEntrant Region: APAC



In the Philippines, the beauty and personal care category has been growing faster versus previous years, with different skin care brands launching new product innovations continuously. And having one of the longest lockdown and with most of their time spent at home, Filipinas became more beauty savvy and more demanding to brands, seeking products that are best for their skin type.

And given the plethora of skincare options, Filipinas tend to get confused on the best products for their skin type. Thus, resorting to...

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