Brand: Pond's PhilippinesAgency: Mindshare PhilippinesEntrant Region: APAC
In the Philippines, the beauty and personal care category has been growing faster versus previous years, with different skin care brands launching new product innovations continuously. And having one of the longest lockdown and with most of their time spent at home, Filipinas became more beauty savvy and more demanding to brands, seeking products that are best for their skin type.
And given the plethora of skincare options, Filipinas tend to get confused on the best products for their skin type. Thus, resorting to...