Campaign details

Brand: Godrej Properties
Lead Agency: Pokkt
Region: APAC

Strategy

Objective

Godrej properties was newly launched which was developed where kids could make new discoveries and invent something new, amplifying their curiosity.

Godrej Nurture Properties , based out of Noida, is equipped with ample facilities for kids that help them play and grow

Target Audience

The age group of 7-14 years kids with their parents .

Kids are the ones who influences their parents on a daily basis for innumerable things and are willing to try out engaging in various activities of their dreams that come out in daily course.

Creative Strategy

Since this was the first time Godrej Properties was venturing into the mobile Gaming, the mobile gaming segment was their best bet as there is no denying the fact that gaming is a buzzing activity with kids. They spend a large amount of their time on their phones gaming or indulging in other fun activities. Mobile gaming is undoubtedly one of the only platforms which is not only enjoyed by kids but also by their parents who were the Godrej core TG audience.