Pocoyo House: Discovering mobile with Pocoyo

Pocoyo House, a digital playground for children, launched in-app video episodes and online storybooks to encourage downloads across Spain.

Campaign details

Brand: Pocoyo HouseLead Agency: DOCOMO DigitalRegion: EMEA

Strategy

Objective

Objective and Context:

Kids apps overall* with 10.6 Billion Downloads in the last 12 months account for 3% of the total app revenues in both Google Play and App Store according to App Annie.

*categories: Family, Games - Educational, Aged 5 or Under and Aged 6-8

DOCOMO Digital's objective in Q2 2016 was to address this huge demand of educational and family apps increasing its Kids Business Line of +80% in only 1 year (June 2017).

Today, parents no matter where they live, want...

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