Plum Organics: Do Your Part(ner)

Plum Organics, an organic baby food brand, showed parents in the US that their relationship is a priority with its ‘Do Your Part(ner)’ campaign.

Campaign details

Brand: Plum OrganicsLead agency: Something MassiveRegion: North America

Objectives

Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this crowded marketplace, Plum not only provides the very best food possible to little ones, but also creates products that solve real problems for parents (we all know organic fruits & veggies don't purée themselves!).Plum offers a complete line of premium, nutritious, organic baby food, as well as snacks & mealtime solutions for toddlers and kids. Plum believes revealing, embracing and examining true parenting experiences opens us up...

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