Campaign details
Brand: Plum OrganicsLead agency: Something MassiveRegion: North America
Objectives
Plum Organics is the nation's #1 organic baby food brand. As a leading innovator in this crowded marketplace, Plum not only provides the very best food possible to little ones, but also creates products that solve real problems for parents (we all know organic fruits & veggies don't purée themselves!).Plum offers a complete line of premium, nutritious, organic baby food, as well as snacks & mealtime solutions for toddlers and kids. Plum believes revealing, embracing and examining true parenting experiences opens us up...