Campaign details
Brand: PizzahutLead agency: MindshareRegion: APAC
Objectives
Pizza Hut is losing appeal to the post 90s generation (the generation that's born after 1990). How can they make the post 90s generation want to go to their restaurant?
Target audience
15-30 years old game players
Creative strategy
Entering China in 1990 shortly after China the country opened their doors to foreign companies, Pizza Hut introduced pizzas to Chinese consumers. To many people in China, Pizza Hut is synonymous with pizzas.
Post 90s, on the other hand, are younger than Pizza Hut itself in China. They...