Pizza Pizza: Blazing into Late-Night

Quick service restaurant chain Pizza Pizza unlocked data from Google Trends to target cannabis smokers with a special promotion and drive late-night sales in Canada.

Campaign details

Brand: Pizza PizzaLead Agency: Media ExpertsRegion: North America

Objective

Pizza Pizza sales have been trending downwards for the last two years. With QSR category growth flat year-over-year, and the third-party delivery services such as Uber...

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