Pizza Pizza: Blazing into Late-Night

Quick service restaurant chain Pizza Pizza unlocked data from Google Trends to target cannabis smokers with a special promotion and drive late-night sales in Canada.

Campaign details

Brand: Pizza PizzaLead Agency: Media ExpertsRegion: North America


Pizza Pizza sales have been trending downwards for the last two years. With QSR category growth flat year-over-year, and the third-party delivery services such as Uber Eats creating massive disruption, we needed to find a way to stay competitive and increase sales.

Merging intuition with Google Trends, a tool which analyzes the popularity of top search queries in Google Search across various regions and languages, we mined search behaviour to understand how Canadians are actually ordering pizzas. The data revealed two distinct ordering spikes:...

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