Pizza Hut: "Here and Now"

Pizza Hut in Brazil chose indoor geolocation technology to convert mobile ads interactions into foot traffic to Pizza Hut's brick and mortar stores.

Campaign details

Brand: Pizza Hut Brazil Agency: In Loco Media Region: LATAM

Objectives

The campaign's main challenge was to convert mobile ad interactions into foot traffic to Pizza Hut's brick and mortar stores.

The agency chose indoor geolocation technology to target Pizza Hut Brazil's mobile campaign because of the personalization potential in a mobile environment, which is an under used feature in Brazilian market.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands