Campaign details

Brand: Pirelli
Lead Agency: Adsmovil
Region: LATAM

Strategy

Objective

Pirelli is a brand that has always stood out for the innovation and quality of its tires. However, thinking about selling tires through mobile devices was unimaginable. Its advertising and communication channel has for many years been the traditional media: prints, billboards, television and the Sale Points. So, in alliance with the brand, we created a differentiating, creative and, of course, innovative "mobile" campaign that would allow us to measure the effectiveness of the results through this channel, with a low budget.

So, we took the highest bet: Selling tires through mobile devices. Improving with the correct usage of the users' mobile data, and implementing a strategy based on technology and geolocation to ensure the message reception.

Target Audience

Female and Male clients in Mexico who own a car, and, in addition, those users in Mexico who own a car, and, in addition, those who frequently visit gas stations.