P&G Shining Everyday campaign

P&G, a multi-national consumer goods corporation, launched a campaign in Vietnam to increase customer engagement, interaction and purchase.

Campaign details

Brand: P&GLead agency: MediacomRegion: APAC

Objectives

With an explosion of mobile media in Vietnam and the consumer spending more time on the platform year on year, it is imperative of advertisers to leverage this powerful medium smartly and effectively. P&G, as an advertiser, has always been focused on delivering the best consumer experience and the dynamic media landscape made mobile an absolute must in media platform activations. The challenge for P&G was how to find a mobile platform that will not only drive experience across the entire consumer journey but also improve effectiveness...

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