Peugeot: How the white lion adapted to thrive

Peugeot, a car brand, increased sales growth in Vietnam by highlighting the brand’s good deals.

Campaign details

Brand: Thaco Auto - Peugeot VietnamAgency: Novaon DigitalRegion: APAC

Strategy

Objective

1. GLOBAL INDUSTRY CHALLENGE & BRAND'S SPECIFIC CHALLENGE

COVID-19 hits car demand. Social distancing and travel limitation got car sales to decline....

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