Pernod Ricard: From Polonia to Miami, no stops

Distilled beverages producer Pernod Ricard Argentina used Facebook and mobile technologies to build awareness for Oddka, a new vodka brand.

Campaign details

Brand: Pernod RicardAgency: UMRegion: LATAM

Objectives

This was the first year of the brand in Argentina and the competition was ferocious in the alcoholic beverages category. And when we say ferocious we mean like Godzilla vs. King Kong vs. mutant tigers competition, and we are a tiny super cute new born kitten in that struggle.

We needed to build awareness of this new brand.

The main challenge was to be present in the moment our target gather with their friends. That moment is called "La previa" or the "before party". Vodka in this...

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