Pernod Ricard: Know your whisky, get your rewards

Spirit brand Pernod Ricard built a customer relationship management (CRM) platform to drive engagement and awareness, and gather precise consumer data in Vietnam.

Campaign details

Brand: Pernod RicardAgency: Dentsu McGarryBowen VietnamRegion: APAC

Campaign video

Strategy

Objective

Pernod Ricard is one of the leading spirit brands in Vietnam. Having been in the local category for more than 30 years, Pernod Ricard knows...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands