Pepsodent: Nightbrushing via Storytelling

Pepsodent, a brand of toothpaste, increased brand awareness in Indonesia by launching an app to help children brush their teeth more often, reaching them via mobile videos.

Campaign details

Brand: Pepsodent WhiteLead Agency: MindshareRegion: APAC

Strategy

Objective

In Indonesia, Pepsodent is a household name where everyone swears by Pepsodent, The brand has been the most trusted toothpaste with its mission of protecting Indonesian Smile. Like in most of countries, cavity still become the main issue of Indonesian oral health. What was observed that most Indonesian only brush once a day which is when they wake up in the morning. The opportunity on hand was seen as a leading brand in the country to take the responsibility to instill good oral hygiene habits...

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