PepsiCo/Doritos: Doritos Mix

Doritos, a snack brand, promoted its new Doritos Mix product in Turkey by combining the music of 3 different artists in an interactive video, to show that, like Doritos, music is better mixed.

Campaign details

Brand: PepsiCo- DoritosAgency: AdColonyRegion: EMEA

Objectives

For our new product launch our aim was to emphasize the message of our new product Doritos Mix -one pack of chips combining 3 different flavors and shapes- and to inspire our target audience to interact with our campaign.

Target audience

Our target audience was 15-34 years old, young and fun, enjoying new experiences, trying and taking part in new things, actively using digital platforms and apps and enjoying music.

Creative strategy

For our product launch of new Doritos Mix, starting from the insight of our young,...

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