Pepsi Vietnam Tet 2018: The Digital Dragon Dance

Pepsi, a carbonated drinks brand, was able to engage its 15- to 24-year-old target audience in Vietnam with a mobile-friendly campaign.

Campaign details

Brand: Suntory Pepsico Vietnam BeverageLead Agency: Happiness SaigonRegion: APAC

Strategy

Objective

Tet (the Vietnamese Lunar New Year) is Vietnam's most celebrated seasonal festival. Similar to Christmas in western societies, it is the prime...

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