Pepsi: Rapviet – the hip to the hop launch

Pepsi, a soft drink brand, launched a campaign in Vietnam to connect with Gen Z during the COVID-19 pandemic and promote Pepsi Zero Calories.

Campaign details

Brand: Pepsi Zero CaloriesLead Agency: MINDSHARE VIETNAMRegion: APAC

Strategy

Objective

For years, Pepsi has always attempted to bolster brand image to young and trendy consumers throughout partnership with top music stars. However, in 2020,...

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