Campaign details
Brand: PEPSILead Agency: MINDSHARE VIETNAMRegion: APAC
Strategy
Objective
Connection is the universal need of people with people and brands with customers. However, due to Covid-19, 20% retail shops got shot down. That leads to shrinking not only Pepsi's one of the key sales channels, but also a window to connect with its customers. It had to find new route to market.
PEPSICO wanted to take this opportunity to start an owned e-commerce channel, a Social Commerce Channel, which is built as one gateway for not only profits, but generating excitement & loyalty platform,...