Pepsi: Online store – conversational commerce

Pepsi, a soft drink manufacturer, launched a campaign in Vietnam to raise awareness of the new Pepsi Online Store to generate excitement among consumers.

Campaign details

Brand: PEPSI Lead Agency: MINDSHARE VIETNAM Region: APAC

Strategy

Objective

Connection is the universal need of people with people and brands with customers. However, due to Covid-19, 20% retail shops got shot down. That leads to shrinking not only Pepsi's one of the key sales channels, but also a window to connect with its