Pepsi: Ngõ – embrace The Soul Of North Social Life Culture

Pepsi, a carbonated beverage brand, gained market share from Coca-Cola in the north of Vietnam by appealing to local cultural pride and launching a localised pack of Pepsi at a lower price.

Campaign details

Brand: Pepsi Agency: Dentsu Redder Region: APAC

Strategy

Objective

There is a continuously long running battle between two legendary rivals of Pepsi and Coca Cola across the world. However, in the northern part of Vietnam, the win complete

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