Pegasus Airlines: Winter is Coming

Pegasus Airlines, a Turkish airline company, utilised the hype around Game of Thrones by targeting searches so that its ad would appear whenever the programme was searched for, in order to promote its winter season sales.

Campaign details

Brand: Pegasus AirlinesAgency: HypeRegion: EMEA

Objectives

As Pegasus, we were going to begin our winter season sales at the end of April.

Given the fact that, Turkish consumers usually plan their vacations during the last 30 days, it was hard to convince users who did not even have a summer plan yet to schedule their winter trips. Further more around 70% of the searches were occurring on mobile devices and when it comes to mobile we should act faster and wiser to convince users to keep watching our video/engaging with our brand.

Target...

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