Pegasus Airlines: Do You Still See The Same Ads

Pegasus Airlines, a low-cost airline, targeted EMEA consumers at the optimal point during their online purchase journey to increase ROI 3.5 times.

Campaign details

Brand: Pegasus AirlinesAgency: HypeRegion: EMEA

Strategy

Objective

Our online and offline sales data was showing that if a consumer bought a ticket just few days before the flight, the average basket value was higher. Further, thanks to social listening, we also knew that users might have a negative perception towards a brand when they see an ad that becomes irrelevant to them after a certain time. So, we knew that if we could have target users who were searching for a flight within few days we would increase our average transaction value and...

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