Pedigree India: Shape Guide

Pedigree, the pet food brand, created awareness of pet obesity in India by creating an educational interactive digital video.

Campaign details

Brand: Mars International India Pvt. Ltd/PedigreeLead agency: Hungama Digital ServicesRegion: APAC

Objectives

Many pet parents find it difficult to gauge if their pet is overweight as mere kilos are not an accurate measure given each breed and specific life-stage. Obesity affects 4 in 10 dogs in India and carries with it a myriad of problems ranging from minor to life threatening. Pedigree in conjunction with WALTHAM, the world's leading authority on pet care and nutrition, created a proprietary guide that helps pet parents physically check for signs of excess weight. The same was...

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