Campaign Details
Brand: Patanjali Mango JuiceLead Agency: PokktRegion: APAC
Strategy
Objective
Nutrition is of key importance to anybody, kids in particular.
With so many junk and packaged food and beverage options around, it is getting increasingly difficult to get kids to consume something that is pure, organic, fresh and nutrient-rich.
When Patanjali wanted to launch their mango juice in the market they faced the same issue, as their primary TG is 6-14 year old kids. Let alone attracting, reaching these kids on a digital platform is a difficult task as they don't own a device...