Patanjali Noodle: Chotta bheem Toy Integration

Patanjali, an Indian consumer goods company, increased brand awareness and sales among Indian children by launching its products through an in-gaming integration.

Campaign Details

Brand: Patanjali NoodleLead Agency: PokktRegion: APAC

Strategy

Objective

To create the brand awareness amongst the kids audience & become the influencer to choose the right products conveying the message in a fun way via gaming environment...