Pantene: Sound of Rambut Maksimal

Pantene, the hair care product brand, launched new packaging on its product in Indonesia.

Campaign details

Brand: PanteneLead Agency: HudhudRegion: APAC

Strategy

Objective

For a long time, Pantene has been a pioneer in defining great hair for Indonesian women and became their favorite hair care product. This year, Pantene took it to the next level by launching a new packaging and upgraded ingredients of Pro-V and Rice Oil Essence to give you great hair from the inside.

But the challenge here is that all this time women define great hair only from a visual standpoint. That's why the decision for getting a shampoo comes down to how it will...

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