Campaign details
Brand: PanteneAgency: MediacomRegion: APAC
Strategy
Objective
Hair plays a strong role in people's self-esteem. Good hair days serve as a source of confidence. However, 8 out of 10 Indonesian women still believe that shampoo alone is good enough for their hair, making more than 80% of them not satisfied with their hair, missing out on great hair and thus not feeling their best.
Our objective is to create a breakthrough campaign to launch the new Pantene Miracles hair supplement, growing Pantene Conditioner share and overall Pantene sales by getting more women to use...