P/S: The AI Dentist

P/S, a toothpaste brand, enabled consumers to check the whiteness of their teeth to promote a new product in Vietnam.

Campaign details

Brand: P/SLead Agency: MindshareRegion: Vietnam

Strategy

Objective

In Vietnam, beauty is intrinsic to social fabric of the country and hence the need for a superior toothpaste for the perfect white smile.

Dental care for generations has primarily always focused on cavities. With changing lifestyles and food habits, consumers have started seeking additional benefits for themselves and the need for Whitening has grown. (4/10).

Additionally, as the consumer needs grow, so does their knowledge of harmful effects of chemical and hence the growing need to find natural ways to fulfill their needs.

P/S introduced...

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