Campaign details
Brand: P/SAgency: Mindshare
Strategy
Kids don't enjoy brushing. It appears like the most daunting task for them in the day and they always try to skip their night brushing.
As result, 85% of Vietnamese children suffer from tooth cavity.
Target Audience
So, how can we inculcate the habit of brushing twice a day among Vietnamese kids?
Creative Strategy
Researchers say, it takes 21 days to form a new habit. To change their behavior, we must make brushing a fun activity for 21 days, that they would be looking forward to.
Context
Introducing 'The Adventure with...