Lead Agency: Mindshare Vietnam
Kids don't enjoy brushing. It appears like the most daunting task for them in the day and they always try to skip their night brushing.
As result, 85% of Vietnamese children suffer from tooth cavity.
So, how can we inculcate the habit of brushing twice a day among Vietnamese kids?
Researchers say, it takes 21 days to form a new habit. To change their behavior, we must make brushing a fun activity for 21 days, that they would be looking forward to.
Introducing 'The Adventure with King Leo and friends'. The nightly adventure of your little ones with their favorite characters – King Leo the Lion and friends… an AI powered Augmented Reality Experience to make brushing fun.