Campaign details
Brand: Oxalis AdventureLead agency: DigiPencil MVVRegion: APAC
Objectives
Son Doong is one of the prides in Vietnam. The biggest cave in the world is located in Quang Binh, Central Vietnam, and is well-known all over the world. As an adventure tour operator, Oxalis Adventure was looking for an innovative way to deliver a 'trial experience' of a special product: a trip of a lifetime to the world's biggest cave to its customers. We were looking to engage with customers even in the flood season when the tour cannot operate.
Target audience
Our target...