Oxalis Adventure: Virtual journey to the biggest cave in the world – Son Doong

Oxalis Adventure, a tour operator, launched a campaign in Vietnam to engage consumers in its tour to Son Doong cave during flood season.

Campaign details

Brand: Oxalis AdventureLead agency: DigiPencil MVVRegion: APAC

Objectives

Son Doong is one of the prides in Vietnam. The biggest cave in the world is located in Quang Binh, Central Vietnam, and is well-known all over the world. As an adventure tour operator, Oxalis Adventure was looking for an innovative way to deliver a 'trial experience' of a special product: a trip of a lifetime to the world's biggest cave to its customers. We were looking to engage with customers even in the flood season when the tour cannot operate.

Target audience

Our target...

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