Outcomes-based digital marketing creating sustainable business for Grab

Grab, the bike taxi online booking service, launched a campaign in Vietnam to reach out to a larger consumer base and recruit drivers.

Campaign details

Brand: GRABLead agency: WAVEMAKERRegion: APAC

Objectives

Since the launch of Grab bike taxi online booking services, its demand has always been on the rise exponentially, in Vietnam. However, Grab had been facing a tough time to pace up the supply with increasing demand. The gap continued to increase at such a rate in the Hanoi market that in the recent past it turned into a serious business challenge in the competitive bike taxi business.

Hence the task assigned to us was to reach out to a larger consumer base and to recruit bike...

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