Campaign details
Brand: Orloff Ballantine'sLead agency: AntennasBIRegion: LATAM
Strategy
Objective
Two different brands, one same problem: the rejection. Orloff and Ballantine's had an internal issue where leading marketing and sales team were seeing bad performance results for thinking that Brazilians had a high rate of rejection of these brands. The project was entirely designed to measure the real results to each brand on a quantitative project that could give the exact number of rejection so internal teams could work on improvements. No communication strategy nor brand development was being prepared to design any form of...