OnePlus: JioSaavn X OnePlus Earbuds Z2

OnePlus, an earbud company, increased impressions and click-through rates among Indian customers by partnering with the regional music streaming service JioSaavn.

Campaign details

Brand: OnePlusAgency: JioSaavnRegion: APAC

Strategy

Objective

In a world full of distractions, creating silence can unlock infinite possibilities. Tune out the world, and fill it with an audio attitude. With this thought, OnePlus has launched its second-generation earbuds in India and who is better than JioSaavn to talk about audio with the Indian Audience. OnePlus partnered with JioSaavn to let people dive into an ocean of calm that's quietly mighty. Explore under the surface and enjoy active noise cancellation with the all-new OnePlus Z2 earbuds.

Target Audience

Targeting for ASMR campaign - 18-35,...

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