Campaign details
Brand: OnePlusAgency: JioSaavnRegion: APAC
Strategy
Objective
In a world full of distractions, creating silence can unlock infinite possibilities. Tune out the world, and fill it with an audio attitude. With this thought, OnePlus has launched its second-generation earbuds in India and who is better than JioSaavn to talk about audio with the Indian Audience. OnePlus partnered with JioSaavn to let people dive into an ocean of calm that's quietly mighty. Explore under the surface and enjoy active noise cancellation with the all-new OnePlus Z2 earbuds.
Target Audience
Targeting for ASMR campaign - 18-35,...