Campaign details
Brand: OMOLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Most Vietnamese women use a hand wash detergent even for Machine wash, but there is lack of awareness and education. However, laundry is a boring subject. Nobody likes another boring lecture on how to do laundry.
To get their attention and to change their purchase behaviour, we had to do something different.
Target Audience
Vietnamese women nowadays are positive, active, and enjoy life through their connected world, especially with their mobile.
They spend time on social media, music, gaming and entertainment content. (More than 80 mins...