Campaign details

Brand: Omo
Lead Agency: Initiative
Region: LATAM


This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

Omo was falling in sales in specific supermarkets. How could we make a direct support in them?

The objective was to perform a test that will help us measure the effectiveness of ads displayed on mobile in a personalized way and geolocated in stores.

Target Audience

For being a test we look for a transversal range: Men and women from 35 to 55 years old.

According to this criterion, we select the applications of creative execution:

  • The Third: HM 35 - 55
  • Aiport AMB: HM 25 - 45
  • Redgol: H 35 - 45
Creative Strategy