Lead Agency: Initiative
This article has been translated from Spanish using Google Translate. Download the original here.
Omo was falling in sales in specific supermarkets. How could we make a direct support in them?
The objective was to perform a test that will help us measure the effectiveness of ads displayed on mobile in a personalized way and geolocated in stores.
For being a test we look for a transversal range: Men and women from 35 to 55 years old.
According to this criterion, we select the applications of creative execution:
- The Third: HM 35 - 55
- Aiport AMB: HM 25 - 45
- Redgol: H 35 - 45