Campaign details
Brand: OMOLead Agency: Mindshare VietnamRegion: APAC
Objective
Vietnam is characterized by an exceptionally rapid uptake of connected devices, especially smartphones and tablets. However, parents' high involvement in technology meant a disproportionate choice of entertainment for their kids as well.
Children prefer a mobile phone or a tablet to play games, to watch cartoons or toy review videos to play outdoor sports or even to communicate with others. This 'head-down' syndrome gets worse during summertime, as kids have plenty of spare time. Even their parents just want to keep them occupied. Handing over a...